Google email verifier verification#
The first question to ask is, “Does universal email verification make sense for my application?” Implementing a perfect email verification flow is a delicate balance between friction and user verification. That blocks everything from company updates to more vital operations like sending password reset instructions. They automatically assume that the account is a spammer and blacklist the account. But without proper email verification, companies can end up sending hundreds of emails that hard bounce - the email doesn’t exist.Įmail Service Providers (ESPs) don’t take kindly to accounts that see high levels of hard bounces. If a product is shipped but users don’t discover it, was it really worth it?Ĭompanies can email users to celebrate feature updates, product launches, and case studies. To solve this, the system must first verify the email-password account before linking it to the Google Sign-In account. Most systems today will automatically link the two accounts since they share the same email address and give the attacker access to the original account. Account linkingĪnother reason to add email verification is to prevent attackers from hijacking accounts during automatic account linking.įor example, if a user already has an account using Google Sign-In, an attacker can sign up with the same email on Email-password Sign-In. The last thing you want to do is badger John and Susan with company content. An attacker could sign up with the email or.
In particular, some fake accounts might have real email addresses attached. Adding in the additional friction in email verification can be a low-cost way of reducing the risk for product misuse.
This can lead to rising server costs and skew data analytics. Generally, fake accounts are meant to abuse a certain feature or product of the application. Avoiding fake accounts / negative externalitiesĮmail verification helps weed out fake accounts. Plus, there are plenty of valid use cases for company communication, such as sending billing documents or password reset instructions. Creating engaging content is one of the best ways to build a community of users that love your product.
Google email verifier Patch#
However, many years ago, I was an avid League of Legends player and whenever new patch notes hit my inbox, I would spend hours reading through every change.Ĭompany content is in the same boat. I’m simply not excited about AWS re:Invent or their latest product launch. I have a stack of AWS marketing emails collecting dust in my inbox. The main reason for adding email verification is to have a direct channel to users.Ĭompany emails aren’t the most exciting topic. Why we need email verification Communicating with users
Google email verifier how to#
In this post, we’ll break down why email verification is important and how to implement the right verification flow for your application. However, when done right, email verification can lead to better communication with users, avoid fake accounts / negative externalities, and maintain high marketing reputation.
Email verification is contentious, it increases friction and adds yet another step to onboarding.
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